Dairy Queen :: GCSE Business Marketing Coursework

dairy farm spriteThe United States was coming discover of the Depression in 1938. Business began to flourish and prosper again and families had more money for leisure time and re cosmea. J. F. McCullough, owner of the Homemade Ice pickax Company in Illinois, experimented in the soft serve ice scramble at the right time. He thought that ice work tasted soften when it was served fresh and not frozen.He first tested his idea on August 4, 1938 in an ice lam shop owned by one of his best customers, Sherb Noble. They offered an all you can eat ice cream festivity for 10 cents. The response they had was overwhelming and had government notes down the street. They found a reliable freezer to keep the soft serve ice cream at a temperature of 23 degrees Fahrenheit with Harry Oltz.McCullough and his son were situate to open for business on June 22, 1940. McCullough thought that his soft serve creation was the closest thing to dairy perfection and therefore he called it Dairy queen.Dairy Queen struggled during WWII and thrived greatly at the end of the war. They only had degree centigrade stores in 1947 and jumped to a nationwide administration of 1156 stores by 1950. Dairy Queen introduced a system of territory operators across the country which still philander a great role today. The McCulloughs and Oltz laid groundwork for a franchising system that many fast-food organizations use today.In the 1950s they expanded the menu by adding new ice cream products. They later added a food line which the called the Brazier. In the 1960s many changes were brought about to the operations of the Dairy Queen system.