MEMO strategy

This memo explains the strategy that I willing utilize to implement the communication situation of the case 5.AudienceThe audience for the depicted object is the immediate select, and thitherfore it is more effective to wont memo to channel with him or her. The reason is beca use memo is more formal and less private than a letter or email. This is able to create the semblance of a valid clientele concern based on data and studies as opposed to a letter, be it hand or type written, which conveys sentiments and heating plant and is not regarded as authoritative.PurposeThe general purpose of the message is to persuade. In order to be able to do this effectively, it essential be shown that there is a valid business enterprise concern that inescapably to be addressed. The use of a memo, as mentioned earlier, gives the appearance of official correspondence devoid of whatever feelings and sentiments, which are usu each(prenominal)y not considered when making business decisions. Associated essay take in Memo for Comp all Team BuildingIn order to win over the superior, there is a need to downplay personal convictions while at the same time express this as a valid business concern that is norm coadjutor addressed in day to day business matters. Therefore, memo is the most often utilise means of accomplishing this in whatever corporate structure.ContentThe general tone that must be used in this memo is a formal business tone. The superior needs to understand the relevance of the matter in relation to business and keep company performance. This is why a business tone, which neutralizes conversational language, must be used. social systemFinally, since this will be addressed to a superior, the memo must avoid a direct and confrontational approach while maintaining its authoritativeness. Before beginning, a buffer can be used to improve the way the superior will handle the situation and perhaps be able to modernize the desired out enter. The first few sent ences should already outline the problem that will be faced and the potential cost, which helps get the bosss attention. By the end, it must be made clear to the boss what action must be taken. The memo must also take care as not to appear as if it is attacking the superior or earnestly criticizing his decision and this can be achieved by adding a buffer at the beginning.Based on the analysis of this communication situation, I will use a memo as an effective medium to solve this case.To secure Pitt, Executive DirectorFrom Hayeon Jung, Project HeadDate November 13, 2006Subject elongated Warranties and Sales bringing upWe have recently received news which may be vital to the profitability of our encompassing warranty sales and later on a careful study of our proposed actions regarding the sales training program for blanket(a) warranties, I believe that it may be in our best interests to come up with an alternative approach regarding this matter. Based on my studies, this h as the potential to be very risky move for the company because of the lower sales of all company products due to the anticipated consumer backlash to this marketing strategy.Business workweek, a widely read business magazine, is publishing an article on elongate warranties, and it makes specific mention of the fact that half of the warranty price goes to the sales rep as a commission and that only 20 percent of the heart and soul amount customers pay for warranties eventually goes to product repair.Early failures are usually covered by manufacturers warranties, and the extended warranties we are selling are knowing to cover that middle part of the life span. In other words, some extended warranties cover the period of time during which consumers are least promising to need them and offer no coverage when consumers need them most.While extended warranties present profitable margins for the company, the resulting consumer backlash from this article could potentially reduce sales for all of the companys products.With the current sales training lie up, more aggressive marketing for extended warranties will send the defile signal to the consumers. Furthermore, the potential threat of added media exposure caused by the article in Business Week could threaten the sales projections for the company.It is strongly recommended that the plan to go forward the sales training be ceased. Doing so will reduce any overhead costs and training expenses that may be incurred from the implementation of the training program. Moreover, alternative marketing strategies such as using the Business Week article to the advantage of the company can be formulated sort of of the sales training.I strongly believe that our company has a cracking future under your leadership as we continually explore shipway to strengthen the relationship between the customers and the company.Hayeon jungCustomer Service Manager